Guest Post: But First A School

One of my goals in creating this blog is not only to share my own stories and experiences as I navigate my post-performance career, but to also offer a platform for my peers to discuss what life is like after they have stepped off the stage. My first guest blogger for Dancing Offstage is Michael Patterson, Artistic Director of Patterson School of Ballet. I met Michael while he was teaching in the Philadelphia area and have followed him as he moved to Erie, PA, eventually opening his own school. Read on to hear his story and the challenges he has faced as he traverses his second career in dance. Enjoy!

 

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Guest Blogger: Michael Patterson

There are many roads to opening and operating a pre-professional ballet school. This is my story. Every story starts somewhere and mine began in Titusville, PA on my family’s dairy farm.

Titusville’s claim to fame is Edwin L. Drake who is credited with the start of the oil industry and football’s John Heisman. Had it not been for PBS, I never would have known that ballet even existed; there were no dance studios in Titusville. No one that I knew had ever seen a ballet before. But at the age of 6, my sister and I were watching our local PBS station and The Nutcracker came on starring Gelsey Kirkland and Mikhail Baryshnikov. I remember being totally mesmerized by their grace and strength and we were glued to the television throughout the duration of the program. I told my mom shortly thereafter that I wanted to take ballet. Her response was, “if that’s what you want to do,” and she went back to work.

At the age of 11, after losing interest in other activities (including baseball, soccer, and piano lessons), I approached my mom and again asked if I could take ballet. This time she signed me up for classes with my sister at Cathy Turner’s Dance Studio in nearby Franklin, PA. It wasn’t until I was 12, at the recommendation of my teacher, that I began studying classical ballet under the direction of Sharon Filone in Erie, PA. Later, I studied at the Central Pennsylvania Youth Ballet under the direction of Marcia Dale Weary and then joined Pennsylvania Ballet in 2002.

While dancing with this company, I was given many opportunities to perform lead roles and toured internationally (with Edinburgh International Arts Festival in Scotland being a highlight). Though I was progressing within the company, I was battling an injury that wouldn’t heal, even with time off. It was at this point that I left Pennsylvania Ballet and began teaching for the legendary American ballerina, Barbara Sandonato, whose daughter I had danced with in the company.

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Michael w/Barbara Sandonato

Though I had taught at summer programs on lay-offs, this was my first experience teaching in a school where I was responsible for the long-term training of students. It was also here where I got a crash course in dealing with parents, staging choreography, and setting schedules. With Ms. Sandonato’s guidance, I was able to feel more comfortable in a classroom setting, as well as honing my abilities to produce results and mentor aspiring students. In 2013, I was approached by a local university back in Erie, PA to head their children’s dance program. This new proposition would also serve as an opportunity for me to resume my college education.

When I arrived in Erie, there were only three students enrolled in the program I was to head. In order to promote the school, I dropped off flyers at many of the local businesses and by mid-year had 12 students in my classes. The program was nearly self-sustaining when it was cut only nine months later due to an unforeseen financial situation at the university. I had already planned a summer intensive that had enrolled 20 students, and I was crushed. It was at this time that a family whose daughter was returning to the area (after many injuries at another school) asked if I was interested in starting a school. At the conclusion of my intensive, I decided to meet with a lawyer who helped me incorporate my own school. The Patterson School of Ballet was born on August 18, 2014.

In seeking a home for my school, I looked at many places. But due to financial constraints, I couldn’t afford to renovate a brand new space. As luck would have it, and with some persistence, I found a former yoga studio that was already equipped with a cushioned floor, mirrors, and had been modeled in a way that befit a dance school. The interior was a warm inviting atmosphere, reminiscent of a lodge, and didn’t have the clinical feel that most studios have. I wanted a studio where moms and dads would feel comfortable and guest teachers would feel welcomed. Also adding to the warmth of the studio was a gas fireplace, which is great for Erie winters, and double doors that can open during the summers to allow the warm lake breeze to pass through the studio.

There are many challenges in having a small business, especially a ballet school in Erie. First, the community is inundated with dance schools. I set out to make something different in our community using lessons instilled in me as a child . . . “jack of all trades, master of nothing.” Our students learn how to master classical ballet technique, which gives them the ability to evaluate other dance forms and learn them much more quickly. While they continue to make strides in their classical education, many of the students attend high schools in the area that offer other forms of dance as an alternative to their physical education requirements. So, our students still have the benefit of being exposed to other dance forms. As I mentioned previously, affordability prevented me from building the ideal studio I dreamt of right away. As the Patterson School of Ballet has grown, we recently held a successful fundraiser to raise enough money to build sprung floors in our studio, which will be much better for the long-term health of my students.

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Students training at Patterson School of Ballet

When it came to scheduling our Fall classes for the first time, there were many factors that were also challenging. Our greatest challenge was the limitation on evening class times for students. It was difficult to keep up with the numerous school districts, as well as private schools, so I spoke with many parents about class times that would be convenient for them. It was important for me to have my students take the necessary number of ballet classes that a serious program requires. Another aspect that was crucial to the success of the program was finding a pricing scale that was competitive with surrounding studios. Most studios in our area charge very little for classes, with most charging as little as $10/hour. The Patterson School of Ballet’s tuition begins at $10/hour, but as students take more classes the price drops so students that are taking 14 hours of class have an hourly rate that’s under $6/hour. Unlike other studios in our area, our program is all-inclusive, meaning that students have regular guest/master teachers at no additional cost and there are no costume, rehearsal, or performance fees associated with our program. Any rehearsals are in addition to class time, so as to not take away from the purpose of our pre-professional training curriculum. As they say, you get what you pay for. At Patterson School of Ballet, parents make an investment in their training, without ending up with a closet full of costumes.

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Students training at Patterson School of Ballet

The Patterson School of Ballet’s curriculum is unique to the area, as we keep small class sizes and a proven graded-level ballet syllabus. Our program offers superior training, but also provides many performance opportunities. Since our first summer program, Patterson School of Ballet has established a 5-week intensive, a super hero half-day camp, and an August intensive. We have had guest faculty and master teachers Theresa Crawford, Matthew Carter, Abigail Mentzer, Melissa Gelfin, Danae Patterson, Frank Galvez, Catherine Gurr, Halle Sherman, Bob Vicary, Elysa Hotchkiss Walls, and Barbara Sandonato (who serves as Artistic Advisor to our school). Our students have had the opportunity to watch company class with Pittsburgh Ballet Theatre, Pennsylvania Ballet, and the Joffrey Ballet, and have seen performances by them on numerous occasions. Our students also regularly participate in enrichment programs provided by Ballet In The City, where they’ve had the opportunity to work with Sonia Rodriguez, Francis Veyette, Lauren Fadeley Veyette, and other fabulous teachers. Performances include outreach with local non-profits in our area, in addition to our year end June Show. This year’s showcase will include Act II of Swan Lake with guest artists Catherine Gurr and Logan Martin.

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Michael with a student of his

It can be hard to deal with the competitive nature of having a business in the local dance community. But at the end of the day, I wouldn’t give up my school. While there are many in our community who are incredibly supportive, unfortunately, there are always those from other local organizations that will do or say anything to discredit you personally and professionally. However, it is very important for me to not let that enter in through the doors of my studio. Although the students are not my children, I do have a responsibility to mentor them and help them become the best version of themselves, both inside and outside the studio. My mission is to enrich children’s lives and provide opportunities for personal growth and achievement by utilizing the skills developed in the studio. Any program should be an investment in a child’s future. It is not only our goal to train professional dancers, but to also give students a clear understanding of what it takes to be good at something, to take pride in knowing that you do it well, and to aspire to be more.

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Check out more about Patterson School of Ballet at www.pattersonschoolofballet.com

 

 

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Coaching Students vs. Professionals

DHThe first day that I worked with American Ballet Theatre was filled with an enormous sense of accomplishment and a great deal of anxiety. It was during my final year of training at the School of American Ballet when I was one of 4 boys offered a trial contract with the company to go on tour to the Kennedy Center as a member of the corps de ballet in MacMillan’s Romeo and Juliet (before ABT’s JKO school existed). I was David Hallberg’s 2nd cast when he would step out of the corps as the 2nd cast for Benvolio and I was tasked with learning intricate fencing and intertwining corps sequences from the moment I walked into the studio. My excitement of dancing with my dream company was equally balanced by my stress level, as I had never been shown so much choreographic material at once or been expected to retain it with such immediacy. This style of learning was a grand departure from what I was used to in school when it came to learning new material and preparing to perform it. Now that I have moved forward into the realm of choreography and coaching for a range of student and professional dancers, I use experiences I’ve had as a tool to help prepare dancers in the most appropriate, economical fashion possible.

There are a couple of ways in which students are treated differently when it comes to preparing for performances. Those moving in the direction of a professional career will often learn choreographic content that is progressively closer to what professionals perform. When I learned my first classical pas de deux at the age of 15, I learned it off a VHS tape (yep, throwing it back) of fully realized dancers in performance. While we were young and had not completely developed as artists, we put in our best effort and performed the pas de deux as we saw it on the video. While a teacher or coach can offer a simplified version of choreography, student dancers will (for the most part) perform the same steps as professionals. The only difference here is that technical tricks like pirouettes may not be performed with as many rotations or certain sequences may be simplified for safety until enough strength and coordination is gained.

One of the main differences when it comes to coaching a student is the amount of time allotted to learn the work, clarify material, and build stamina. When I performed the Don Quixote pas de deux for my graduation performance at the Kirov Academy of Ballet (you can see footage here), we began rehearsing for our May show at the beginning of February. With 2-4 hours of rehearsal each week on the pas de deux alone plus additional time for rehearsal of the variations, we had many hours of practice to ensure that we knew the steps, understood the characters, and had the physical prowess to get through this challenging, pyrotechnic 8 minute piece. Students are often given a greater cushion of time to allow them to safely find their way through the material of a professional while still working as a student.

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In rehearsal with my student

The final aspect of coaching kids that differs from working with pros comes in the form of how the coach approaches corrections. For me, I find that there is a huge emotional aspect when it comes to giving feedback, as it involves giving that feedback and seeing how the student responds both physically and psychologically. I have been coaching students to compete at the Youth America Grand Prix (YAGP) international ballet competition for nearly 4 years. My approach has changed over this period as I have gathered more experience working with different kids from a range of schools. When I first started working with new students, I would coach them in the same way that I was throughout my final years of training and as a professional. I gave direct feedback that got straight to the point without any coddling or wasted time. What I found was that some students felt demoralized by certain corrections, as they weren’t used to this style of coaching, weren’t taught how to receive corrections in that way, or didn’t understand that a correction wasn’t an attack on them as a person. Dance can be confusing in that way because while we are correcting the body’s form and the way one portrays a character with their face, it doesn’t mean that there is something wrong with a dancer as person. It is just our pathway to express our art form and necessary to convey characters through dance. Now, when coaching my students, I make sure that we take time throughout lessons to discuss corrections, why I am giving them, and how they should be addressed.

This past week, 4 students I worked with competed in the final round at YAGP. One 13 year old in particular that I worked very closely with this season has made great progress throughout our rehearsal process. When we began, I offered a warmer approach to guiding her through corrections. As she developed during our time together, I began to alter my approach to working with her and started to give more direct feedback. By the end of the final round of the competition while discussing how she felt about her performances, it became clear that she had matured to a point where she understood critical feedback and had began self-critiquing her performances. In that moment, I recognized that she was ready to begin working in a more professional format. I sat her down and explained that my approach with her in class and rehearsals will be changing. I noted that I will greatly increase my expectations of her in class and rehearsals and that she should be prepared for a much tougher approach from me. I am a big advocate of teaching emotional well-being to my students and I feel it is important to carefully guide kids and teens into a state of understanding when it comes to extremely critical feedback. With this student in particular, she is there.

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Coaching dancers at Columbia Ballet Collaborative (Photo: Eduardo Patino)

I tend to go back and forth between periods of working with students and professionals as a coach. Generally, when I work as a coach with professionals, it often comes in the form of me choreographing on them and then providing feedback to ensure that they perform my work at the highest caliber. After reading the above information, you can probably see where I am going when it comes to explaining the coaching process with pros versus students. Coaching professionals is much different than working with kids. There isn’t as much emotional coddling in a professional work environment. With less time available in most professional rehearsal processes, corrections are given in a matter-of-fact way and it is expected that they will immediately address issues. We also expect dancers to be critiquing themselves and working to fix issues before we have to call them out.

Beyond all of this, most rehearsal periods are much shorter for the pros. As I was discussing at the beginning of this post, going from learning choreography as a student to rehearsing with American Ballet Theatre, I experienced a major learning curve. There wasn’t really a progressive period from student to professional where I was shown how to learn choreography at the speedier rate in a company. This tends to be a sink-or-swim period for new dancers coming into their own. I was one of the lucky ones that figured out how to learn material at a much faster pace. Without much guidance, many talented dancers fall behind their peers with this new expectation. To help a bit with the learning curve, many apprentices and young corps dancers spend multiple hours of their rehearsal days standing in the back of the room understudying roles. They are essentially being taught how to retain material faster. For this reason, it is so important that professional division students in schools and early career dancers that are asked to understudy take this role very seriously.

There is no guidebook when it comes to coaching dancers to perform at their best. But it is important that those of us who are coaching students don’t blindly walk into a studio and treat dancers exactly as we were taught. It is important to look at the individual dancer and assess what their needs are. Sometimes, this comes in the form of finding appropriate material for the physical form of a students. While at other times, it includes determining how to build a dancer’s emotional stamina. If this process is appropriately followed for the individual, we will create professional dancers who can function properly in the challenging work environment that often accompanies company work. And in the end, students who become company dancers will have all of the tools they need to become efficient at their jobs and help their organizations turn out the best product possible.

The Fading Bitterness of Retired Dancers

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I was sitting with one of my favorite dance partners catching up over lunch nearly 3,000 miles away from the city and company that we had danced in for 4 years together. At the time, I was still dancing with Pacific Northwest Ballet. But my former colleague had moved on from her career and was transitioning into her second one. As we caught up over avocado toast, figs, brie, and honey from Le Pain Quotidien, I was struck by my friend’s perspective of her career and how it had changed so drastically since her final years dancing. As with many professional dancers who don’t track in the direction that they dreamed their career would go, she had become quite bitter and jaded during the final years of her time sharing the stage with me and our fellow dancers. While she didn’t project this onto her colleagues, she was quite vocal about the day-to-day happenings she was not pleased with and with situations (like casting) that she felt were unfair. Long gone was the woman who approached her dance career with a sharp, sarcastic wit. I was now conversing with a former dancer who spoke of fond memories of her decade dancing with one of America’s top ballet companies. I was confused.

What I was experiencing sitting across the table from my sentimental friend was something that I wouldn’t understand until I hung up my performance slippers and stepped into the same retirement shoes that she was wearing. Dancers are a very unique bunch with quirks that go well beyond their obsessive drive to perfect their technique. The best example I have of this in my own life was when I was sharing drinks with a non-dance friend back in 2013. After they intently listened to me discussing my travels as I freelanced around the nation, they responded with an inquiry that didn’t relate to the experiences I mentioned or my success in cultivating a unique career-style. He instead threw this query at me, “Do you find that you are generally a negative person?” In my baffled response to his question, I think it took me about 30 seconds of non-coherent starts and stops to find some sort of rebuttal. While I just thought I was having a normal conversation in my typical brand of candor, this friend had touched upon a personality trait that is bred into a majority of ballet dancers.

There must be a reason that many dancers are known to skew towards the spectrum of negativity. While there seems to be work on resolving this item (I’ve discussed emotional training in dance on my former blog), many students in my generation and before were taught that positive affirmation of your successes in dance training could possibly cause a dancer to become complacent about their technique and prevent them from continuing to critique, analyze, and improve their dancing. I believe that this style of training tends to develop young minds that are overly critical of things in their lives well beyond their dancing. Beyond this assumption, considering the fact that hiring, casting, and promotion are greatly based upon the opinions (vs. factual evidence of success) of those in artistic leadership roles, dancers tend to learn how to cope with disappointments that don’t always have clear reasoning more often than enjoying the elation and positivity surrounding the harder to get, exciting successes. When a dancer with high hopes for their career finds that they are coping with more disappointments than successes, they may become bitter about more than just the major upsets that they experience. Lastly, dance is an exhaustively difficult career that requires daily class, hours of time working into and through exhaustion, and pain and sore muscles that stay with you well beyond your time onstage. When a dancer wakes up in the morning and it hurts just to get out of bed, they may not be thinking positive thoughts about how lucky they are to get to dance for a living. In my deductive analysis, it makes sense to me that dancers tend to be negative or bitter about more in their lives than they are positive. It is infused into our DNA.

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Le Corsaire (Photo: Dmitri Papadakos)

As I mentioned previously, it took until I was out of my performance career to really understand why I often discussed things in my career with a tinge to full-on negativity and bitterness. Just like everything in life, dance will eventually take everything back that you have worked so, so hard to achieve. Only this happens at a much more exponential rate than other careers and life happenings. When I joined Pacific Northwest Ballet, I was thrilled to get a job with one of my dream companies. But after 7 years existing in the small, insular bubble of our company, I forgot what it was like outside of this organization and didn’t appreciate what I had because I felt stagnant and wasn’t achieving that promotion to Soloist that I felt I had worked for and had proven that I was worthy of. Only when I started dancing for smaller, regional companies as a freelancer did I actually appreciate the financial stability, the quality of work and productions, and the appreciation/treatment given to us as dancers with Pacific Northwest Ballet. Additionally, only now that I am outside of my performance career can I look at the challenges I experienced as a nationally-touring freelancer and be grateful that I got to see the country and learn about organizations and communities of every size and caliber as a part of my job. As the typical saying goes, “Hindsight is 20/20.”

Now that I am retired like my friend who I listened to with curious intrigue about her completely contrasting post-performance personality, this conversation makes so much more sense to me. As more and more of my friends have entered retirement and I have interacted with more dancers who retired before me, I find that the regular frustrations and disappointments of a performance career fade much faster than the aches and pains leftover from the physical commitments we make to our art form. Instead of casting disappointments and studio stresses, dancers remember the sound of the orchestra tuning before an overture begins, that feeling when the curtain flies out and you feel the rush of cold air on your face that immediately precedes the first step of a performance, the camaraderie one experiences achieving superhuman feats alongside their friends, the adrenaline rush and elation that is felt as an audience applauds your efforts, and the hugs and smiles one receives from friends, family, and audience members. Our career field is difficult, yet it is so special. And no matter what a dancer is feeling in the moment while in their career, I promise that almost every one of us will walk away from the stage with nostalgia and mostly positive memories of a dream that few others get to experience.

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(Photo: Jro)

Social Media: Posting as a Role Model

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The first time I heard anything relating to social media was during my time living in the dormitory at the School of American Ballet. There was a young student, who at 16 years old was using the Myspace network as a sort of coming of age and coming out. Essentially, while I didn’t come to know the term social media for years, my first impression of MySpace was that it was a site used for the sexually promiscuous and for those willing to risk their lives in the process of making bad decisions. It probably makes sense why it took another 2 years and the influence of my first love to get me to join a world that would eventually become an integral part of my (and many others) life.

I reluctantly joined MySpace back in 2003 and, like most any Xennial, quickly adjusted to a life where we shared the thoughts inside our heads with anybody who dares to cross our profiles. It only took me a few weeks to go from lurking to writing short blog posts for my friends and colleagues (at the time, I wouldn’t dare let my family see my profile). As I learned that MySpace wasn’t what would eventually become Tinder or Grindr, I began sharing more and more of my daily experiences and personal thoughts. Just like the judgment of my peer at the School of American Ballet, my colleagues at Pacific Northwest Ballet began to judge my decision to share more of my life publicly, both behind my back and to my face. I remember a moment when a Principal dancer who was most rarely kind or friendly towards me pulled me aside and demanded, point blank, that I needed to stop blogging on my MySpace page. I remember the conversation that followed with my (now) husband, where I told him I felt that it was important that I share my life publicly because it was an expression of myself as an artist and human. In 100 years, they may say I was one of the pioneers of social media. My husband’s response (who is Gen X) was supportive, but also stated the fact that he also would never share his personal life in the same way. We spoke at length that night as I evaluated whether I was going to continue down this path of being as publicly honest and straightforward as I could or whether I was going to carefully guard my life experiences to avoid anybody vengeful using my public sharing against me either professionally or personally.

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Life of a Freelance Dancer (Photo: Brian Mengini)

If you are reading this blog, it is quite clear which decision I made. After some time and over 400 blog posts on MySpace, I transitioned my full energy to Facebook. It took me a few years to start writing in any type of blog format again, but it eventually happened. If you don’t know my story, I’ll share it in brief here. But you should really browse my first blog, Life of a Freelance Dancer, if you want the whole story. While I had become adept at using Facebook, my social media expertise didn’t really become apparent until I began blogging again. I didn’t start up my second blog out of boredom, expression, or curiosity of the reactions of others. Instead, I did it out of fear and necessity. After transitioning away from dancing with a major ballet company to stretch myself as an artist with a small, grassroots contemporary ballet company, I became injured and was eventually fired because of this injury. It was too late for me to get healthy enough to participate in audition season and I couldn’t imagine moving again so soon after relocating my home and family 3,000 miles for the job with this company. I knew I could write, but I didn’t know if people would read anything outside of random musings and thoughts from my days. But I pushed forth and began sharing my experiences and thoughts on Life of a Freelance Dancer as I attempted to salvage a failed attempt to try something new with my career. The first handful of posts, I remember friends reaching out and asking for me to stop sharing my blog on Facebook or they would unfriend me. They felt like I was marketing on a personal platform, kind of in the same vain as a pyramid scheme. I pressed forth anyway, and eventually my blog became so popular that I didn’t have to audition for work, I spent nearly 35-40 week’s on the road dancing yearly, hundreds of people were reading my blog daily in over 120 countries around the world, and I was included on a list of 49 Creative Geniuses Who Use Blogging to Promote Their Art. I didn’t quite realize it was happening because I was living it, but my social media star had risen. I had become a role model for many hopeful freelancers, working professionals, and people looking for inspiration in general. It was nice that I didn’t have to worry too much about what I posted because my audience mostly consisted of adults and students in their late teens who were prepping for a career.

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My Podcast Logo (Photo: Bill Hebert)

It was thanks to my willingness to offer the most candid presentation of my life and my life’s work that I had achieved all that I had in a short 4 years. After I was featured alongside New York City Ballet Principal Megan Fairchild in the January 2016 issue of Dance Magazine for being an innovator in social media, I was approached by Kimberly Falker of the Premier Dance Network to host my own podcast show on her network and iTunes. Suddenly, I had a massive platform to continue doing something that dancers were never really known for, sharing my voice as a part of my art. My brand is candor and it is daring due to the fact that the dance world doesn’t necessarily function on fact. It can be dangerous to be vocal about the less ideal parts of our art form, like sexual harassment, injury, burn out, anxiety, or emotional training. But my willingness to share my experiences and stories with the dance world and beyond has really pushed me into the spotlight more than I ever was while putting all of my sweat and tears into my performance career.

Now, the point of me sharing all of this information isn’t to create a documented timeline of my social media experience or gloat about my successes that have arisen from being an over-sharer. Instead, I am writing to discuss a challenging topic that I have recently been facing within my personal social media. As my interest in Facebook has steadily declined (mostly due to algorithms, the political mess of 2016, and too much noise instead of personal connection), I have turned more and more of my attention and effort to Instagram. I was quite resistant to join this photo/video sharing network mostly out of fear that it would take up more of my non-existent time. Although I delayed, I knew it was inevitable that I would eventually join this platform and immediately fall in love with this visual app. I’ve always had a knack for taking photos and I love the idea that Instagram offers me the opportunity to show my followers what it looks like to see the world through my eyes. I already had a good following on Facebook and on my Life of a Freelance Dancer blog when I joined. So, I never really felt the need to build an audience of followers beyond my family, friends, colleagues, and peers. That was until my recent falling out of love with Facebook.

As I have transitioned more of my attention to my Instagram (https://www.instagram.com/bkerollis/), I have been slowly gathering followers who enjoy my content and want to follow my career and lifestyle. I feel that I’ve gotten particularly good at cultivating a following within my network just by posting the things that I enjoy and the work that I am doing. These items include dance, city life, skyscrapers, and imagery of my travels. But my wishes to grow a vast audience, brand, and network beyond my daily reach of people I personally interact with has become a challenging conversation that involves who my audience is, what communities I belong to, and my own personal integrity.

For me and my regular brand of candor, I want to post whatever images and content I want to at that moment. But things have changed a lot for me over the past few years. I am no longer backstage dozens upon dozens of time during the year and promoting myself solely as a performing artist. My audience has widened in many ways. I work with students ranging from young hopeful 10 year olds up to recreational 80 year old adults. My audience consists of everybody from small kids to gay men to Broadway dancers, ballet dancers, podcast listeners, blog readers, fans of my photography, parents of my students, and more. As I said earlier, I have been slowly building my Instagram audience. But I now feel ready to go all in to promote my choreography, teaching, and media work to a much larger audience on an international scale. The main challenge here is how does one build an audience with integrity while catering to a range of communities as diverse as my own. I have really struggled with this idea lately and, perhaps, this is the reason that I am ruminating over this publicly. I don’t want to post videos of myself dancing, as I would rather spend my time focusing on making my students into amazing dancers. I already had my performance career. Sometimes, I find it tempting to post practically nude photos of myself to cater to the gay community and gather easy follows. Sex sells and I still have my dancer body, so it could be a cheap sell. But I have children looking at my account, parents monitoring my activities, and being a married man I don’t need to market myself in that way (though I will post the occasional artistic nude-ish photo). I also don’t like to build an audience using hashtags like #followforfollow, as I feel that there is no investment from those followers beyond patting them on the back. I want people who see my content to be invested in what I am doing, sharing, and promoting.

 

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My most artistic “nude-ish” photo (Photo: Shalem Photography)

 

So, at the moment, I am finding myself caught in a social media pickle. How does somebody like me market to a vast audience with differing tastes, receive brand sponsorships, gain opportunities in and out of my field, and add followers who are invested in the work that I am doing? I’m not sure that I really know at the moment. But for anybody else who has found themselves in a similar situation, I can tell you that it is important to set standards for yourself and move forward with integrity. If you have integrity, no matter the outcome, you will always look back and be proud that you didn’t sell out to get ahead. I have chosen to move forward with integrity and am trying to set certain standards in my social media practices. Photographs that include nudity will only be shared if they are artistic and tasteful. Footage of myself dancing my own choreography in a class will only take place if I am regularly posting footage of my actual students dancing it with me, my attention is focused on them for the entirety of the class, and filming doesn’t take place more than once or twice a month. And, lastly, I will build an audience based purely off of people who want to follow me, and not off of some idea of reciprocity where somebody disinterested in my content will follow me only because I have followed them.

With all of this said, I am curious if you have found yourself in this same type of situation. Do you have a wide range of audience members and have trouble making sure that your content is completely appropriate for all of your viewers? What do you think of posts where the teacher is dancing front and center in a class they are supposed to be teaching? Do you believe that you should build your audience and then cultivate content to keep them interested or that you should only seek out followers who found you because they initially liked your content? Feel free to leave a comment here or to reach out to me on Instagram to let me know your thoughts!

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A recent Instagram post of the sunset from my bedroom window

Submitting Your Work as a Choreographer

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Studio to Stage – “Diagnosis” for Columbia Ballet Collaborative (Photos: Eduardo Patino)

There aren’t a great deal of guidebooks when it comes to navigating one’s way through many parts of our insular dance world. Over the years, we have made gains with more information and resources to help prepare dancers for auditions, professional life, and retirement. But there is still a dearth of guidance when it comes to finding support for your work as a choreographer and putting yourself out there to gain commissions. While I have had some success when it comes to choreographic workshops and competitions, I am still very much in the navigation phase of coming into my own as a prominent dance maker and gaining commissions to create and present larger scale stage works. When I first started my blogging career on Life of a Freelance Dancer, I was writing to fill a void of information that I wish I had available to me as I navigated my freelance career. Here on Dancing Offstage, I am hoping to do the same thing with the post-performance careers of dancers. So, while I haven’t yet fully achieved my goals as a choreographer, I plan to share what I have learned thus far for those of you who may be seeking content to help kick start your choreographic career.

There is no straight line to gaining work as a dance maker. But there is one clear place that all budding choreographers need to start. Get in the studio and start fine-tuning your craft by making some work. One of the most difficult parts of building a choreographic portfolio rests in getting in the studio to sharpen your creative pencil with quality dancers who can appropriately portray your ideas. As you continue to learn how you work in the front of the studio and refine the process of taking inspiration from your mind and putting it into a physical form on your body and other dancer’s bodies, the next clear step is to record footage of your work. Video of your creativity doesn’t need to be caught by a professional videographer and it doesn’t need to be filmed on a $2,000 camera. But it does need to be clear, far enough away that it doesn’t cut off the full visual effect that you are trying to create, and offer a crisp idea of who you are as an artist. While many workshops and competitions do not require that you have full stage production footage of your works, some do. And almost all commissions from organizations will come from a director who appreciates knowing that you have had the experience of producing a studio work that translates appropriately onstage. So, if you need footage of your work in a theatre format, perhaps consider applying to be a part of festival or ask around your local scene for performance opportunities.

(Click Here to see footage of a recent submission of my choreography)

Now that you have footage of your work, what are you going to need to put in your package, how do you find opportunities, and who do you send it to? Again, there isn’t any perfect answer to these questions. But with a bit of research and a bit of luck, you may find something that is perfect for you. Many choreographers assume that their work will speak for itself. And for a very few people, it may. But behind many of the most successful choreographers is also the mind of a writer, a presenter, and a hustler. Unless a director outright hires you to create a work for their company, most of the potential opportunities that will present themselves will require a proposal. These proposals often ask for a bit of background on oneself, where you find your inspiration for your work, and what you imagine you could make (which would include content of choreography, number of dancers, style of dance, music choices, etc.). Beyond all of this, a proposal is often requested in the form of a letter of intent, which requires you to state why you are applying. There is no exact formula for these letters of intent or proposals, but a bit of research on the company (including general style, number of dancers, etc.), past collaborators, and budget can go a long way in informing you on how to address your proposal. You may also be required to provide one or two letters of recommendation. Beyond all of this information, be sure to have an updated choreographic resumé that notes your professional experience as a dancer (to share your background and qualifications), as a dance maker, and the dates of your previous work. Many workshops will not accept submissions with footage of works that are older than 3-5 years. They want to know what your current work looks like and often have strict standards for submission footage.

While there are some workshops, residencies, and competitions that happen every season, most programs only occur when there is funding or on a less than regular basis. During your search for opportunities, you may find old links to choreographic workshops that claim to happen every other year, but are actually listings from 5-10 years ago. While at other times, you may read about a certain choreographic competition that intends to run annually, yet the organization only puts on the event once. I don’t know the exact reasoning for this, but I imagine that funding is a major factor. Also, some workshops gain financing through grants that have extremely strict qualifications for organizations to receive this money. An example of this is the Joffrey Ballet’s Winning Works competition (formerly Choreographers of Color), who only accepts submissions from non-white dance makers. When seeking out opportunities, be sure to very clearly read all of the information and submission specifications from start to finish before you begin prepping a package to send out to avoid wasting your time due to outdated information or not qualifying for the opportunity.

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“Distinct Perceptions” at National Choreographers Initiative 2014 (Photo: Dave Friedman)

One of my best choreographic experiences thus far was having the opportunity to create for 3 weeks at the National Choreographers Initiative in Irvine, CA (please read about this experience by clicking here). As I stated previously, if you are non-white, the Winning Works competition at Joffrey Ballet also seems to happen yearly. Other regular opportunities I have seen include the New York Choreographic Institute (very difficult to obtain), Western Michigan University’s Choreography Competition, McCallum Theatre Choreography Festival, UNCSA choreographic development residency, Milwaukee Ballet’s Genesis Competition, SpringBoard Danse Montreal, NW Dance Project/Pretty Creatives, and NYU Center for Ballet and the Arts fellowships. Other than these known opportunities, I am regularly perusing dance periodicals for new listings and checking out Dance/USA, Dance/NYC, and Dancing Opportunities for new listings on choreographic pursuits and funding opportunities. In the end, it never hurts to perform a Google search on “choreography competitions,” “choreography submissions 2018” (or whatever year it is), or “choreographic opportunities.” Lastly, while you can seek out many opportunities by looking online, don’t discount your network of friends and colleagues, as more work presents itself from within your community than from cold calling organizations.

Once I’ve found certain opportunities, I send my package off to the person or form that is denoted on the site. But what if I am specifically seeking choreography commissions with professional organizations? How do I get in contact with the right people with a dance company to make sure that the director gets to see my work and considers me for the future? This is a completely different beast. Taking a page from my freelance career, I have become a master at cold emailing organizations expressing interest in creating work for organizations. I have a template email that I adapt to fit each company that I reach out to. I make sure to do a little research on the company before contacting them and to make sure that they can see that I truly am interested in the company (perhaps by discussing their current season, any tours the company is taking, or discussing something I saw in the news pertaining to the organization). As I get to know certain directors who have expressed interest, my template obviously changes to a true personal email. But this takes some time and a certain track record to achieve. But the best way to reach out to a director is to seek out their email on the company website or call the front desk and request that information, to track down information on the Artistic Director’s direct assistant, or to look for a ballet master, ballet mistress, or company manager who may answer directly to the person in charge. I can tell you from experience that this is a very tedious process that usually gets anywhere from a 10%-20% response rate. But unless you have direct access to speak to an organizational leader, you have to start here.

As you can see, there are many pathways to building a choreographic career without any clear or direct path. Like many things in life, success in dance making is often led by a small pack of choreographers who are talented and have found luck in timing and presentation that gave them a platform to show their ingenuity. I have felt so lucky to be selected for the National Choreographers Initiative, as a finalist at the McCallum Theatre Choreography Festival and Visions Choreographic Competition, and to gain commissions for Columbia Ballet Collaborative, CelloPointe, Uptown Dance Company, and many students competing at Youth America Grand Prix (Click Here for footage of one of my students prepping for YAGP). But my true dream is creating larger scale works for professional organizations around the world. While I am not there quite yet, this is all of the information I have learned along the way to building what I plan to be a very successful choreographic career. I hope that my sharing this information with you is greatly helpful. And I hope that our paths cross as we work towards achieving our dreams!

Sharing Your Art – Perfectionism vs. Pretension

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Sharing our art form with some of my students at Greenwich Ballet Academy

As professional artists, we have worked very hard to perfect our art. In fact, for many of us, our entire lives have been dedicated to perfectionist acts in order to understand, live, and share our art form. For me, it sometimes feels like there is nothing more important than the refinement process in the studio, the artistic process in the psyche, and the exploratory process in the form of play, trial, and error. But at times, I catch myself sharing my artistic practices (something I care about very deeply) as if they have more value than anything else in the world. I’ve wondered over the years whether this makes me impassioned or gives off an air of pretension.

During my time dancing with Pacific Northwest Ballet, I was extremely unaware of the insular artistic bubble that I existed in. While dancing for this high-end organization for 7 seasons, dozens of highly qualified artists worked diligently daily beside one another using collaboration and competition to boost one another to the next level of perfectionism. This works well on an insular level. But it also tends to dissolve an artist’s reality outside of this bubble, as it requires an intense level of commitment and effort. Striving for perfection daily along with constant peer-to-peer comparison creates an atmosphere of exponential growth. But it also cultivates a sense of judgment that (while helpful and understood within our tight-knit community) bled outside of our thickly insulated bubble. This often led to intense scrutiny of all things across our art form as if they were all being judged by the same standards as we were, albeit not sharing our company history or budget. It took me leaving this intense, safe atmosphere to recognize the benefits and downfalls of having a mentality that the work we were doing was more important than most anything else. This was a place where anybody who wasn’t achieving an equally high standard as we were could be judged using words including bad, fat, unmusical, cheap, awful, weak, unqualified, and a variety of other negative descriptions. While this may appear as perfectionist behavior within one community, it may project as pretentious if these unwelcome opinions are shared.

Every dance artist has to start somewhere. Aside from maybe one or two prodigies in every generation that passes by, practically no dancer naturally begins performing technical exercises with perfection, maintains perfect physical form at all times, dances with immaculate musicality, or exudes the inner soul of every character they portray. Most of us start out with recreational intentions. And many of us do so without regards to how our feet are pointed, how fit we are, or how it makes us feel emotionally. All of these characteristics plus passion must be cultivated within an artist over a period of time without judgment beyond constructive individualized criticism. Similarly, all audiences must be shown why it is important for them to be involved in any cultural institution. If we present artists with expectations of pure perfection before they are ready to put that pressure upon themselves, it will be impossible to build the future of our art form.

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Sharing a lighter moment w/my dancers at Columbia Ballet Collaborative (Photo: Eduardo Patino)

In my own personal practice as a dance educator and choreographer, I have found myself exploring the practice of making our art form important to my students without coming off as pretentious about the need for extreme effort, motivation, and artistry. Just because I had success in my performance career and love what I do doesn’t mean that anybody who enters my classroom will share the same sentiment as me. Just because I tell a student that something is important doesn’t mean it actually is to them. What I try to do is slowly educate those in my classes about all aspects of our art form. By adding interesting trivia questions at the beginning of class, I subtly educate students on American (and sometimes international) dance culture. Whether listing off major, regional, and civic dance companies, to explaining the company rankings, offering details on full length and one act works, the internal administrative and artistic workings of a company, and choreographers of note, I offer information that a student can take home with them and research if they find it interesting. Beyond this, I use other tactics to motivate physical and artistic development. Only when we pique a blossoming artist’s interest can dance become something more than an after-school activity.

When I first started teaching, I expected dancers to work hard because I already had them in my classroom. What I found was that many dancers didn’t understand why they had to work hard or know how to work hard in a way that was effective. My perfectionist tendencies would project onto students and come off as pretentious because they had not yet bought into the process or the need to create a sense of importance around their work in the studio. It is necessary to buy-in to do many tasks that artists do. Why do I care that I am holding my leg at or above 90 degrees for 8 counts? Why does it matter if I do or don’t let my standing leg give out in a pirouette. Lately, I have found myself telling students that, in the grand scheme of the world, it isn’t important that they want to do these things. But in order to accomplish these feats, it is integral that in those moments they are working in class or onstage that they feel that the work is the most important thing on earth. Only then can we accomplish superhuman feats. But it is also important while working with impressionable students (young to senior) that we remind them that there is a reality outside of our beautiful art form that must be recognized.

Looking at the separation between pretension and perfection in our art form also lies in who we are interacting with and how we respond to others that we feel haven’t yet obtained the same level of execution or understanding that we have. If something is important to me, but not you, and I really push the point, I may come off as pretentious. We too often share the tendency to tear down others in their process of finding artistic excellence, especially without consideration for where they came from and where they are going. I remember when I first started my 4 years freelancing with multiple established and fledgling professional organizations across the country. Only having the standards that surrounded me during my time dancing at PNB, I judgmentally felt that anything that wasn’t on the level of work that I had been a part of during my tenure there was either bad, dysfunctional, or laughable. I was afraid to share some of what I was doing publicly for fear of humiliation when viewed through the eyes of my former colleagues. But what I learned throughout this period was one of the most important lessons I’ve learned throughout the entirety of my nearly 16 year career, thus far. We must remember that we are not all dancing along parallel tracks of artistic growth and expectation. We all exist in different stages of our art form and all have different purposes that can grow or reroute at any time.  A great example of this can be seen in the differences between dance organizations across the country. Some regional dance companies are still in the audience education period of their organization’s growth. Yes, their practices may currently be flawed. Yes, the quality of their performances may pale in comparison to companies with multi-million dollar budgets. But most of the nation’s finest cultural institutions started this way. Look at American Ballet Theatre. When they were merely just Ballet Theatre touring around the country by bus and performing in any and every theatre possible, they probably didn’t have the finest quality productions. Additionally, there was no nationwide comparison to vouch for the quality of these dancers. But look at them today. They are one of the leading arts organizations in the world.

The important thing to recognize here is that all artists are an important part of our community, whatever stage they are at in our art form. And in order to continue cultivating dance into a sustainable place, we must develop the importance of perfectionist actions through a carefully curated process that neither pushes potential artists away from the art form, nor tears down working artists that are not quite as far down their professional path as you are. If a young dancer stops training because the teacher doesn’t slowly allow them to explore why our art form is important, we have failed. If younger arts organizations try to force their audience to understand our art form too quickly, people will look at the organization as if they are pretentious and the company may begin to lose support. Without community support an arts organization can no longer exist. Pretension is a turn off that slows down or completely halts the progress of our art. For this reason, it is so important that we don’t let our own personal or “insular-bubble” perfectionism project unto others. Instead, I find it best to offer a helping hand that is ready to offer guidance and insight only when an artist is ready to accept it.