There aren’t a great deal of guidebooks when it comes to navigating one’s way through many parts of our insular dance world. Over the years, we have made gains with more information and resources to help prepare dancers for auditions, professional life, and retirement. But there is still a dearth of guidance when it comes to finding support for your work as a choreographer and putting yourself out there to gain commissions. While I have had some success when it comes to choreographic workshops and competitions, I am still very much in the navigation phase of coming into my own as a prominent dance maker and gaining commissions to create and present larger scale stage works. When I first started my blogging career on Life of a Freelance Dancer, I was writing to fill a void of information that I wish I had available to me as I navigated my freelance career. Here on Dancing Offstage, I am hoping to do the same thing with the post-performance careers of dancers. So, while I haven’t yet fully achieved my goals as a choreographer, I plan to share what I have learned thus far for those of you who may be seeking content to help kick start your choreographic career.
There is no straight line to gaining work as a dance maker. But there is one clear place that all budding choreographers need to start. Get in the studio and start fine-tuning your craft by making some work. One of the most difficult parts of building a choreographic portfolio rests in getting in the studio to sharpen your creative pencil with quality dancers who can appropriately portray your ideas. As you continue to learn how you work in the front of the studio and refine the process of taking inspiration from your mind and putting it into a physical form on your body and other dancer’s bodies, the next clear step is to record footage of your work. Video of your creativity doesn’t need to be caught by a professional videographer and it doesn’t need to be filmed on a $2,000 camera. But it does need to be clear, far enough away that it doesn’t cut off the full visual effect that you are trying to create, and offer a crisp idea of who you are as an artist. While many workshops and competitions do not require that you have full stage production footage of your works, some do. And almost all commissions from organizations will come from a director who appreciates knowing that you have had the experience of producing a studio work that translates appropriately onstage. So, if you need footage of your work in a theatre format, perhaps consider applying to be a part of festival or ask around your local scene for performance opportunities.
Now that you have footage of your work, what are you going to need to put in your package, how do you find opportunities, and who do you send it to? Again, there isn’t any perfect answer to these questions. But with a bit of research and a bit of luck, you may find something that is perfect for you. Many choreographers assume that their work will speak for itself. And for a very few people, it may. But behind many of the most successful choreographers is also the mind of a writer, a presenter, and a hustler. Unless a director outright hires you to create a work for their company, most of the potential opportunities that will present themselves will require a proposal. These proposals often ask for a bit of background on oneself, where you find your inspiration for your work, and what you imagine you could make (which would include content of choreography, number of dancers, style of dance, music choices, etc.). Beyond all of this, a proposal is often requested in the form of a letter of intent, which requires you to state why you are applying. There is no exact formula for these letters of intent or proposals, but a bit of research on the company (including general style, number of dancers, etc.), past collaborators, and budget can go a long way in informing you on how to address your proposal. You may also be required to provide one or two letters of recommendation. Beyond all of this information, be sure to have an updated choreographic resumé that notes your professional experience as a dancer (to share your background and qualifications), as a dance maker, and the dates of your previous work. Many workshops will not accept submissions with footage of works that are older than 3-5 years. They want to know what your current work looks like and often have strict standards for submission footage.
While there are some workshops, residencies, and competitions that happen every season, most programs only occur when there is funding or on a less than regular basis. During your search for opportunities, you may find old links to choreographic workshops that claim to happen every other year, but are actually listings from 5-10 years ago. While at other times, you may read about a certain choreographic competition that intends to run annually, yet the organization only puts on the event once. I don’t know the exact reasoning for this, but I imagine that funding is a major factor. Also, some workshops gain financing through grants that have extremely strict qualifications for organizations to receive this money. An example of this is the Joffrey Ballet’s Winning Works competition (formerly Choreographers of Color), who only accepts submissions from non-white dance makers. When seeking out opportunities, be sure to very clearly read all of the information and submission specifications from start to finish before you begin prepping a package to send out to avoid wasting your time due to outdated information or not qualifying for the opportunity.
One of my best choreographic experiences thus far was having the opportunity to create for 3 weeks at the National Choreographers Initiative in Irvine, CA (please read about this experience by clicking here). As I stated previously, if you are non-white, the Winning Works competition at Joffrey Ballet also seems to happen yearly. Other regular opportunities I have seen include the New York Choreographic Institute (very difficult to obtain), Western Michigan University’s Choreography Competition, McCallum Theatre Choreography Festival, UNCSA choreographic development residency, Milwaukee Ballet’s Genesis Competition, SpringBoard Danse Montreal, NW Dance Project/Pretty Creatives, and NYU Center for Ballet and the Arts fellowships. Other than these known opportunities, I am regularly perusing dance periodicals for new listings and checking out Dance/USA, Dance/NYC, and Dancing Opportunities for new listings on choreographic pursuits and funding opportunities. In the end, it never hurts to perform a Google search on “choreography competitions,” “choreography submissions 2018” (or whatever year it is), or “choreographic opportunities.” Lastly, while you can seek out many opportunities by looking online, don’t discount your network of friends and colleagues, as more work presents itself from within your community than from cold calling organizations.
Once I’ve found certain opportunities, I send my package off to the person or form that is denoted on the site. But what if I am specifically seeking choreography commissions with professional organizations? How do I get in contact with the right people with a dance company to make sure that the director gets to see my work and considers me for the future? This is a completely different beast. Taking a page from my freelance career, I have become a master at cold emailing organizations expressing interest in creating work for organizations. I have a template email that I adapt to fit each company that I reach out to. I make sure to do a little research on the company before contacting them and to make sure that they can see that I truly am interested in the company (perhaps by discussing their current season, any tours the company is taking, or discussing something I saw in the news pertaining to the organization). As I get to know certain directors who have expressed interest, my template obviously changes to a true personal email. But this takes some time and a certain track record to achieve. But the best way to reach out to a director is to seek out their email on the company website or call the front desk and request that information, to track down information on the Artistic Director’s direct assistant, or to look for a ballet master, ballet mistress, or company manager who may answer directly to the person in charge. I can tell you from experience that this is a very tedious process that usually gets anywhere from a 10%-20% response rate. But unless you have direct access to speak to an organizational leader, you have to start here.
As you can see, there are many pathways to building a choreographic career without any clear or direct path. Like many things in life, success in dance making is often led by a small pack of choreographers who are talented and have found luck in timing and presentation that gave them a platform to show their ingenuity. I have felt so lucky to be selected for the National Choreographers Initiative, as a finalist at the McCallum Theatre Choreography Festival and Visions Choreographic Competition, and to gain commissions for Columbia Ballet Collaborative, CelloPointe, Uptown Dance Company, and many students competing at Youth America Grand Prix (Click Here for footage of one of my students prepping for YAGP). But my true dream is creating larger scale works for professional organizations around the world. While I am not there quite yet, this is all of the information I have learned along the way to building what I plan to be a very successful choreographic career. I hope that my sharing this information with you is greatly helpful. And I hope that our paths cross as we work towards achieving our dreams!